Audience and Institutions research

• Audiences: In the top 20 films in 2009 the most important age band for cinema's was with 7-34 year olds (40% of the population and 64% of the audience)

 - Total 'film viewing occasions' numbered over 4.5 billion, which means an average of 81 film viewings per person in 2009.
- The group that visit the cinema most often are 15-24 year olds.

• Download activity compares to cinema attendance because the age group (15-24) are also the group that watch the most download films.

• Films that appealed most to 15-24 year olds:

         - Bruno
         - The Hangover
         - Fast and Furious
         - The Boat That Rocked (UK)
         - New Moon
         - Transformers
         - The Imaginarium of Dr Parnassus (UK)

• Films that appealed most to older age catagories (55+)

         - The Young Victioria (UK)
         - Last Chance Harvey (UK)
         - Dorian Grey (UK)
         - Slumdog Millionaire (UK)

• Films that had 'cross over' appeal to both younger and older catagories:

         - Last Chance Harvey
         - The Boat That Rocked

IMDB.com
The Boat That Rocked:
- box office success was $7,913,976 (gross)
- Companies behind their production - Universal Pictures, Studio Canal, Working Title Films
- Distributors: Alliance Films, Bontonfilm, Focus Features, Studio Canal
Universal Pictures (other films they have been involved in) :
- Get him to the Greek
- Bruno
- Drag me to hell
- Mamma Mia
- Fast and Furious
- Forgetting Sarah Marshall
- Mr Bean's Holiday
- Nanny McPhee
- Meet the Fockers

Official website: http://www.universalpictures.com/

The Boat That Rocked:
Universal Pictures tries to market the film by making posters, trailers, interviews, using TV to market the trailer and pirate radio.
Synergy: The Boat That Rocked soundtrack was released on Mercury Records, owned by Universal. The film used spotify to create playlists for each of the 9 DJ's featured in the film.